Lenovo and HP to start own-brand stores in Asia, India one of the destinations

Apple is a success story indeed. So what do unsuccessful people do? Try to copy the ways of the successful ones, right? May be that is the reason why major PC makers HP and Lenovo want to try a marketing strategy in Asia in lines with what Apple did in the US and other countries.

Apple presently runs more than 300 own-brand retail outlets worldwide known as Apple Stores. During the last quarter of 2011, Apple witnessed a staggering 42.6 percentage growth in its revenue from Apple Stores. Now it constitutes 13.2 percent of Apple’s total annual revenue.

Inspired by the Apple story, Lenovo is now planning to expand its presence in the Asia region by starting not less than 1000 own-brand showrooms. They already have five own-brand stores in the region, in the metropolitan cities Taipei and Kaohsiung in Taiwan.

Hewlett Packard is also planning to follow suit by starting own-brand showrooms. They are about to start their eight full service centre in Asia Pacific at Taipei. The centre will give complete customer support and will also carry out product exhibition and sales.

There are indeed advantages in opting for on-brand retail outlets than depending on other retailer chains where the brand has to compete with other brands for customer attention. In an own-brand store, brand image gets maximum enhancement through decorations and proper communication by the staff. It also delivers warmer customer service than trouble shooting customer issues through call centers.

Well, we are right now not sure about the number of retail stores Lenovo plans to open in India. Stay tuned while we get the updates.